EXHIBITOR NEWS - COPENHAGEN FASHION FAIRS A/W 2010
So what's hot and what's new at CPH Vision and Terminal-2? Who's launching what and who's making his debut at the fairs? A lot has happened since last time. While the brand, formerly known as Denim Junkies, has changed its name to Just Junkies by DJ, the Danish agency Konrad introduces two new brands in the Scandinavian market - Makia from Finland and the London-based brand 23:23. Nille Philbert is back at CPH Vision to exhibit her feminine designs and concurrently launches her new web shop. This and much more at Copenhagen Fashion Fairs A/W 2010.
Deamond surpasses all
expectations
Founded in 2008 by designers Dea Moen and Managing Director Daniel
Seidenfaden, the Danish brand Deamond has rapidly become a great
success and is known for its feminine styles and good quality at
reasonable prices. Last August they exhibited at CPH Vision for the
first time and received an immediate positive response from both
press and buyers to secure orders from major department stores in
both Denmark and internationally. At A/W 2010, Deamond will be
presenting a collection of graphic prints, interesting cuts and
materials like suede, viscose and wool from 11-14 February.
HEX AW 2010
NEWS
This season HEX expands its women's
collection with silk blouses, a wide range of dresses in various
materials, gillets and bolero vests in multi-coloured mink and fox.
The AW 2010 collection personalises looks and reflects a state of
mind. It feeds the desire to be different, yet classical. The
collection's delicacy captures the mood of the moment with its
colours, details and softness. HEX has worked with exclusive
fabrics such as silk, Tana Lawn and Kingly Corderoy in rich, deep
colours with splashes of fuchsia inspired by a painter's
palette.
FILA and Russel
Athletic re-launched
After a long absence from the market, Russel Athletic and FILA are
being re-introduced by Primetime Nordic in Scandinavia.
Russell Athletic was created in 1902. For over 100 years the
company has supplied clothing to top US athletes and teams. The
brand is known from American football, baseball, basketball,
volleyball, athletics and much more in the US and Canada and is
also the leading supplier of clothing for high schools, colleges
and universities.
The Fila relaunch is being introduced with two new urban
collections called Gold and Vintage, matching key iconic garments
in luxurious fabric blends with superior quality. Italian design,
clean and elegant styling and bold use of colours are clearly the
theme across all segments of the product range. Fila Vintage is a
collection of iconic sportswear styles from the 70s and 80s that
create the ultimate in retro sportswear, whilst Fila Gold is an
interpretation of how retro sportswear has evolved into
contemporary modern lifestyle fashion. Experience the new
collections at Terminal-2.
No
Excess
No Excess was launched at Copenhagen Fashion Fairs last season and
the collection was very well-received and gained editorial coverage
in big international trade publications like Sport and Street and
found two new agents in Sweden.
The No Excess collection for Fall/Winter 2010 is set against the
backdrop of the rugged, mountainous areas of Idaho and Utah in the
1950s. It is the right environment for the purest forms of winter
sport of that time, namely skiing, hiking, mountaineering and
climbing. This combination of sport and rugged nature, adapted for
a modern city lifestyle, is the inspiration for the collection. The
collection is made up of three monthly programmes, each with a
strong, coordinated spirit, its own range of colours and tailored
to the month in which it is delivered.
Danefæ looks to Nordic
Mythology
Looking to Nordic mythology and the constant Scandinavian drizzle
for inspiration, Danefæ had its first big success with brightly
printed ladies' raincoats back in 2006. The colours and prints are
updated each season, but the core line remains the same: Denmark's
most legendary icons set against warm and fuzzy interiors and the
chilly northern latitudes from which they spring.
Winter 10/11 will be no exception, with a full range in line with
the Danefæ code of bright stripes and prints, Vikings, mermaids and
the North Sea's finest herring - and, for the first time, the brand
will be introducing two new fur-trimmed parkas for ladies.
Visit our website to learn more about all the events taking place
at the fair!
www.copenhagenfashionfairs.com
REMEMBER TO BOOK YOUR COPENHAGEN FASHION WEEK ON
www.myfashionweek.dk